Puppy Pricing Info

Our puppies are priced based on written evaluations by a third party judge; often being a licensed international conformation judge. Generally, evaluations are done a few days prior to 8 weeks of age, due to the fact that skeletal structure at 8 weeks of age mimics that of adulthood. Character and temperament is monitored starting at about 5-6 weeks of age and is also observed later during conformation evaluations for specific traits. Pricing is not based on a buyer’s plans for a puppy, but rather a 3rd party evaluation of each pup, which will dertimine pricing. We will gladly place a show quality puppy in a suitable companion home. With that in mind, pricing as follows:

Non-Breed quality puppies $3500.

About 25% or so of puppies we produce will fall under this pricing, based on judge evaluations. These puppies are to be spayed or neutered for release of registration papers. We have come a long way in our breeding program over many years, and so consistently are able to produce very sound puppies across the board, having less variance in litters than our beginning years. An evaluation of non-breed quality may occur for things such as weak pigmentation, lack of balance in gait, or a character that is non-conforming to the breed standard. We are particular about the quality of breedstock that we allow to produce progeny under the Moro name; so dogs that do not meet our standards for strict adherence to the FCI White Swiss Shepherd breed structure and character type are placed on these type of contracts.

Breed to show quality puppies - $3800-$5000

Pricing of individual pups will be based on individual evaluations as described above. Puppies that are considered breed quality will be closer to the low end of the pricing spectrum while the more show quality puppies will be at the higher end of the pricing range. All puppies that evaluate as breed quality or above will be sold with full registration/breeding rights. All of Moro’s breed stock is registered with our FCI member country (Puerto Rico), so they are entered into the official world studbook for the breed.

Pick male or pick female - $5000

Pick male/female are generally the pups considered the best in the litter, however for us this also means a puppy of exceptionally high quality in both structure and character. They will have show quality structure and proper character for a White Swiss Shepherd, and will be competitive show prospects based on their third party evaluations.Some litters might not have a puppy that meets this high standard, yet other litters can possibly have more than one.
Another description of this label of “pick” male or “pick” female can also be defined as being “first in line” for your puppy to be selected. Basically it is a premium paid to be in the front of the line for choosing of your puppy.Generally, first pick is reserved for Moro, or we will reserve first pick on behalf of someone needing a working dog that requires specific character traits and we put that placement of working and service dogs as high as we possibly can in pick order, but balancing fairness to other families on our waitlist. For litters where we do not have a working/service dog client, Moro may opt to sell our first right of refusal to another approved applicant, regardless of evaluation pricing, for first right to selection of their puppy above others on waitlist.

Deposits $500

Deposit to reserve a puppy is $500, and is non-refundable unless we are unable to provide a suitable puppy. Litter picks are in order of deposits received, with the exception of Moro retains the right to pick male/female, or we may sell our first pick to a client. To explain “provide a suitable puppy” with regards to our non-refundable deposits: for example, if a buyer desires a female, and no females, or not enough females are available, we will refund the deposit. Also, owning a shepherd is a long term commitment, and Moro takes extreme care in matching a puppy’s temperament with a home that is suitable for the particular energy level, drives, and housing attributes that vary depending on the individual pup. If an available puppy is not suitable in this regard, we will refund your deposit, or move your deposit forward to a future litter - your choice.