Puppy Pricing Info


Our puppies are priced based on written evaluations by a third party judge; often being a licensed international conformation judge. Generally, evaluations are done at about 8 weeks of age if possible, due to the fact that skeletal structure at 8 weeks of age mimics that of adulthood. Character and temperament is monitored starting at about 5-6 weeks of age and is also observed later during conformation evaluations for specific traits. Pricing is not based on a buyer’s plans for a puppy, and we will gladly place a show quality puppy in a suitable companion home. With that in mind, pricing as follows:

Non-Show/Non-Breed quality puppies $1500

These puppies are to be spayed or neutured for release of registration papers. We are particular about the quality of breedstock that we allow to produce progeny under the Moro name; so dogs that do not meet our standards for strict adherence to the FCI White Swiss Shepherd breed structure and character type are placed on these type of contracts.

Breed to show quality puppies - domestic litters $2400 to $3000

This pricing range is for puppies born of American lines breed stock, for the range of minimum breed quality up to the highest quality of conformation and temperament adherence to our breed standard. Pricing of individual pups are based on individual evaluations as described above. These dogs will be generally registered UKC, and on occasion, registered through an FCI member country under a racial purity program for eventual entrance into the White Swiss Shepherd studbooks.

Breed to show quality puppies - import lines litters $2800 to $3500

This pricing range is for puppies born of our imported breed stock, for the range of minimum breed quality up to the highest quality of conformation and temperament adherence to our breed standard. Pricing of individual pups are based on individual evaluations as described above. These litters are not necessarily any higher caliber or quality than our domestic litters, however, our cost to fly abroad, hand pick, and import home these dogs come at great expense. These dogs are also of lines very outcross to domestic stock, which is very desirable for adding genetic diversity to domestic lines. These dogs are generally registered with UKC as well as with an FCI member country.

Deposits $400

Deposit to reserve a puppy is $400, and is non-refundable unless we are unable to provide a suitable puppy. Litter picks are in order of deposits received. In all litters, Moro reserves the right for first pick female and first pick male, as we often donate working prospects to non-profit organizations and always reserve the right to make these placements above all others. To explain “provide a suitable puppy” - for example, if a buyer desires a female, and no females, or not enough females are available, we will refund the deposit. Also, owning a shepherd is a long term commitment, and Moro takes extreme care in matching a puppy’s temperament with a home that is suitable for the particular energy level, drives, and housing attributes that vary depending on the individual pup. If an available puppy is not suitable in this regard, we will refund your deposit, or move your deposit forward to a future litter - your choice.